In 2019, Perfection Bakeries wanted to launch a “new corporate” branding initiative, including a new website to better recruit employees and explain the benefits of working at Perfection Bakeries. This project entailed creating a branding narrative, research and recommendations around job descriptions, and a website that integrated with My Staffing Pro, a third-party recruiting tool.

Perfection Bakeries Careers

Key Findings

85% of employees felt that compensation was the most important factor in applying to Aunt Millies, followed closely by healthcare benefits. 

Our Solutions

An updated career website with new branding and messaging focused on pay and benefits, including a new #breadwinner campaign strategy. We also worked with the HR team to update job descriptions to properly position wages and benefits.