Common People United
A Communication Design Lab
What is a Communication Design Lab?
If you're picturing beakers, test tubes, and colorful bubbling liquids, it's not that kind of lab, but you've got the right metaphor! We are organizational problem solvers. We bring a mix of science, theory, design thinking and agile experimentation to the table and formulate innovative solutions to help you do more work that matters.
THE BIG QUESTION
Why work with us?
Maybe you’re a department of one or leading a team that’s stretched a little too thin. You've got to reach new customers, clients, or donors, but you don't know how. Or maybe you want to reach your internal team more effectively.
It should be easy considering you can access more data through your mobile phone in your living room than your predecessors could ever dream about with their desktop computers at work. And maybe that’s the problem—too many tools, too many data points, too much noise, no clear signal.
That's where we can help! We'll help define your audience, understand their needs, and find the most effective mix of media and messages to reach them, using our research-backed design process.
Our Process
It all starts with you
Define
We start with your ambitions and concerns. We define the problems you are trying to solve and the audiences you are trying to reach. From there, we form research questions and hypothesis. We also get clear on what counts as a successful solution.
Empathize
Based on the research findings from our Discovery process, we define strategies for success. These are actionable steps your organization should take to achieve your goals. We also work with you to define our role in that process. Sometimes, we provide the strategy and hand it off to your team to implement. Other times we take a more hands on approach.
Ideate
For those that want more than strategy, we can fill in holes in your current team. Need creative help? We've got that. Copywriting? No problem. Want us to manage your content or campaign? We'll take on as much as makes sense for as long as you need us. But we're also happy to provide the occasional assist.
PHILOSOPHY
What we believe.
Research is power.
Less is more.
Play the long game.
People first.